While managing the Marketing and Membership departments, I integrated digital promotions into all of our marketing campaigns. These included emails, landing pages, microsites, and digital advertising. I also often had landing pages associated with direct mail catalogs and direct mail promotions for individual books.
Click on the images below toview samples of a few of the digital promotions I created and produced for IRA Marketing. (Please keep in mind that these pages were created from 2008-2011, before responsive design. They were created in Adobe Dreamweaver.)
For each of these campaigns, I developed the concept, wrote the copy, and worked with a freelance designer on the development of the landing pages, emails, and digital ads, and deployed the digital elements.
This landing page was part of an integrated campaign to promote IRA’s New Standards book series.The campaign included a direct mail campaign that linked to this landing page, an email campaign and digital ads.
Real Solutions, Right Now was an integrated print and digital campaign I developed and executed for IRA’s Fall books. The campaign included an email, landing page, digital ads, and a print mini-catalog.
This landing page was part of a print/digital campaign for the publication of the revised Preschool Literacy Collection. The campaign included this landing page, a direct mail mini-catalog and digital ads.
This landing page/email was part of a campaign I developed promoting one of IRA’s books, To Be a Boy, To Be a Reader. The campaign included email, a landing page, digital and print ads.
This digital campaign included a landing page, digital ads, and an email. It was part of an integrated print/digital campaign that also included a postcard.
This single book campaign included email, landing page, and digital display ads. As with some other book campaigns, this landing page also included a tip from the book.
This digital campaign included a landing page, digital ads, and an email to complement a direct mail campaign. It was part of an integrated print/digital campaign that also included a postcard.
This is the landing page for a direct mail mini-catalog that focused on resources for struggling readers.
(Please keep in mind that these pages were created from 2008-2011, before responsive design and the current focus on optimization for mobile viewing. They were created in Adobe Dreamweaver.)
The campaign for this book included a digital email/landing page campaign, print ads, and digital display ads.
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